Why Public Relations Matters

Startups move in stages.
So does credibility.
At launch, during growth, and in leadership, public relations is what turns milestones into momentum. Without it, stories fade before they’re heard.

Early stage: Pre-raise and launch

If investors don’t find you, they won’t fund you. Public relations builds credibility before you’re in the room, so the first impression is already working in your favour. Without it, you’re just another deck in a crowded inbox.

Growth stage: Scaling

Money raised is not the story — momentum is. Media coverage proves traction, attracts the next round of talent and customers, and keeps competitors from owning your narrative. Stay silent here, and someone else defines your story.

Markets move fast. If you’re not shaping the conversation, you’re chasing it. Public relations cements your position as a leader, signals trust to partners and regulators, and builds a legacy that outlasts your next milestone.

Mature stage: Expansion and leadership