Press Release Distribution

The SEGUES Co
philosophy applied

Most agencies treat a press release like a generic mail merge: one story, blasted to hundreds of irrelevant inboxes.

This violates our core belief that blindly sending unrelated pitches is a waste of your money and a disservice to journalists.

Our distribution service is different.
It’s built on the principle of precision targeting and editorial strategy — we aim for a higher read rate, not just a higher send count.

Lower investment, same SEGUES Co guarantee

Our distribution model delivers high-quality exposure without the massive financial commitment of a full sprint.

• Onboarding Fee
  This covers the intensive work of carving 4 unique angles and curating 4 hyper-targeted media lists.

  
  It represents a lower initial spend for focused distribution quality over quantity.
  

• Pay-Per-Feature Fee

  This fee is significantly lower than our full launch sprint fee.

  
  The specific fee will be agreed upon upfront based on your proposed budget.

  
  Your spend stays sane. You only pay for the feature you secure, maintaining our risk-free promise.

S$1,699

Flat fee

Pay-per-feature

Onboarding fee

Why we don't stand by the old model — and neither should you

One-size-fits-all PR is a lie.

A single, generic press release pitch fails because:

❌ Journalists Ignore It
A business angle means nothing to a lifestyle editor, and vice versa. It's instantly deleted.

❌ It Wastes Spend
You pay for emails that never get read, funding a high-volume, low-result approach.

❌ It Ruins Relationships
Journalists quickly tag mass senders as noise, jeopardizing future legitimate pitches.

We will never send unrelated pitches to media outlets. Rather, we focus on matching the angle to the audience.

The targeted distribution difference

Four Angles.
Maximum Relevance. Maximum Chance.

We don't create one generic press release pitch; we craft a strategic package that gives your news the highest possible chance of being picked up across diverse editorial sections.

• Four Unique Story Angles
  Based on your single piece of news, we carve out four distinct, newsworthy angles. This ensures relevance for four different journalist types.
  
  

• Precision Targeting
  For each unique angle, we distribute it only up to 20 most relevant media outlets for that specific topic.
  
  

• Total Reach
  This means up to 80 hyper-targeted contacts, guaranteeing the journalist receiving the pitch is interested in that exact topic and ensuring your story appears in relevant publications where it reaches the right audience for your business.